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10 Proven Testimonial Examples You Can Use To Boost Conversions

We can make it as easy as possible for them by doing a short interview and writing the notes, but we can force people to provide a testimonial. You can also try to get endorsements from people your audience respects . Using video, high-quality photos, detailed product descriptions, any test results, and a clear and easy return process can help, too. They don’t help to sell because they don’t give readers a specific reason why a service or product was so good.

You only need a microphone, recording software, and a quiet room to record in. With those tools, you can tell an inspiring customer story just by threading different customer quotes together in one track. Wyzowl’s research suggests that 87% of marketers believe that video offers a positive ROI.

Ways To Build An Excellent Contributed Content Program

Spend some time on the sites of your favorite businesses and take a look at what their customer reviews and testimonials to get inspiration. These short stories are incredibly powerful, credible, and effective.

You could even solve this by giving them a series of questions to answer. Customer testimonials can take many different forms, but the goal is always to demonstrate how fantastic your brand is. These quotes typically feature the person’s name and photo for authenticity. Company B will reign victorious in this battle because they provide testimonials. Client testimonials can prove that you’re the right option. Customer testimonials enable you to highlight pain points relatable to your audience. It’s a smart idea to have a dedicated testimonial page that users can easily navigate to if they want to learn more about your business.


Once you’ve created a testimonial page, don’t forget to promote it. Send it to the customers you featured, your sales staff, and even to your other customers if you think they’d be interested. And don’t forget to add a link to your testimonial page on your homepage, on your "About Us" page, or as part of your overall navigation. These will generate positive word-of-mouth and exponentially increase your customer base.

Join our mission to provide industry-leading digital marketing services to businesses around the globe – all while building your personal knowledge and growing as an individual. These Forex brokers don’t focus on the quality or looks of the product but rather its practicality. Many of the testimonials highlight the life-saving applications of the product through people sharing their stories of how the Apple Watch saved their lives or the lives of someone they loved.

Need stunning video testimonials that close deals faster?

Not only is the company’s marketing taking effect on its customers, but customers are actually responding to the business on the same playing field. The testimonials page for Kissmetrics features quotes from three customers who describe how the software helped them achieve their goals. Notice how they highlight different features that Kissmetrics offers and how using the software directly impacted their business. This is a great example of a testimonial page that showcases the brand’s value. In this case, pictures serve as better testimonials than words — but BioClarity still uses both. Slack’s customer testimonials are under a section they’ve called “Customer Stories,” highlighting an individual company per post. 99designs takes a bit of an unconventional approach to its testimonial page.


That’s because most are overly sugary so they’re ineffective. Yet, over 5 decades later, testimonials are still one of the most underused sales tactics online.

Influencer testimonials

I learned a lot from your concise and helpful descriptions and examples of Forex brokers that were not discussed on other sites. The links to other descriptive key phrases I will use to enhance my website. I also appreciate your creative presentations which added to the description. If you write and post without the review and approval of the person you are attributing it to, it’s fake. But if you write a draft and then allow the customer to make edits and give approval it’s real and legitimate.

Top 15 Content Marketing Trends for 2023

This is why you want compelling reviews sprinkled throughout your site to solidify your marketing messages. Andy, I have to say I learn more from your content marketing posts than almost everywhere else.

At the same time, each testimonial includes a photograph and the job title of each customer to humanize the review and make it more believable. To impress a potential customer, you need to provide proof that your product or service is a good investment. You can achieve this by featuring on your site or even having an entire customer testimonial page devoted to them. Henneke’s teaching is simple, yet detailed, and I love the huge number of examples in this course. The examples help teach what Henneke calls X-ray reading so I can now see how others write their blog posts, and I’m starting to create my own blogging voice. They help sell your products and services—but only if they’re not overly sugary.

Videos are also widely shared and, if the content is captivating enough, it could go viral. Having influencers share their trusted name and image with your company adds another layer of credibility and trustworthiness to your brand. Apple offers another excellent example of for its products.